Now John wore a garment of camel’s hair and a leather belt around his waist, and his food was locusts and wild honey. Then Jerusalem and all Judea and all the region about the Jordan were going out to him, and they were baptized by him in the river Jordan, confessing their sins.Matthew 3:4-6 ESV
John the Baptist came to prepare the way of the Lord, announcing the arrival of God’s anointed one. If I had been in John’s place, it is likely that I would have thought Jerusalem would be a better place to make the announcement. And I would probably have tried to make myself more presentable to the people I was trying to reach. But John did neither of those things. He setup out in the wilderness, and he dressed more like Elijah than a respectable preacher. And yet the crowds flocked to him from all over the region, and many confessed their sins and were baptized.
Today it is tempting to appeal to people using the latest in technology and the entertainment world. It is easy to see ourselves as just one voice among many, and trying to out compete the others. But John’s example tells us that so long as the Holy Spirit is leading and working through us, and we are faithful to him, that we do not need to focus so hard on appealing to the crowds. There is nothing wrong with using technology. But the power of our message and appeal should be in the Holy Spirit; not in our professionalism or human appeal. It is the Holy Spirit who calls people to salvation, not our presentation.
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